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Partnership Spotlight: AP Hospitality Advisors — Decisions That Matter Across Asia-Pacific

Asia-Pacific is the fastest-growing luxury-hospitality market on earth, and the most competitive. Owners and investors in this region need an advisor who speaks both operations and real-estate fluently — in the same room, in the same conversation. That is the gap closed by AP Hospitality Advisors, the latest partner to join the Cornerstone Hospitality network.

AP Hospitality Advisors logo

Who is AP Hospitality Advisors?

AP Hospitality Advisors is an advisory firm founded by Dan Voellm, MRICS in Hong Kong in 2011. Since then the firm has opened additional offices in Beijing, Bangkok, Seoul, and Shenzhen — covering the major regional hospitality investment centres directly. “Decisions that matter” is the firm’s tagline, and it is an accurate summary of what they do for owners, investors, developers, operators and lenders of hospitality assets across Asia-Pacific.

What separates AP Hospitality Advisors structurally from generalist advisors is that the team blends expertise in operations, real estate and finance into the same engagement. AP Hospitality Advisors is a RICS (Royal Institution of Chartered Surveyors) registered firm — the same professional standard that governs the world’s leading real-estate advisory practices — applied specifically to hospitality assets.

AP Hospitality Advisors , Nine Service Lines
Market Studies
Market mapping, demand analysis and competitive positioning for hospitality assets.
Economic Feasibility
Underwriting and feasibility studies that translate hospitality vision into investable financials.
Operator Selection
Branded vs. independent, luxury vs. lifestyle , identifying the operating partner that fits the asset and the owner.
Pre-Opening Support
Hands-on support through the pre-opening phase, where execution risk concentrates.
Asset Management
Ongoing performance oversight on behalf of owners and investors.
Performance Assessment
Benchmarking, audit and assessment of operating performance and asset value.
Valuations (RICS-certified)
RICS Red Book valuations , the global standard for institutional hospitality real estate.
Sustainability Audits & Benchmarking (EDGE)
EDGE-certified sustainability assessment and ESG benchmarking for hospitality assets.
Value-Add & Repositioning
Repositioning studies and value-add strategy for under-performing or evolving assets.

Across the Full Hospitality Asset Spectrum

AP Hospitality Advisors works across hotels, resorts, branded residences, serviced apartments, wellness, mixed-use & master plans, gaming, and golf — the full set of asset classes that constitute the modern hospitality investment universe.

Where AP Hospitality Advisors Sits Alongside Cornerstone

Cornerstone Hospitality places, develops, transitions and assesses senior leaders. AP Hospitality Advisors works on the asset itself — the property, the operator structure, the financials. Together, the two firms cover the two questions every hospitality owner must answer to build long-term institutional value: “Is this the right asset?” and “Who is the right leader to run it?”

This is particularly powerful in the Asia-Pacific region, where Cornerstone’s 19 APAC offices and AP Hospitality Advisors’ five regional offices overlap directly across the most active hospitality investment markets in the world.

How AP Hospitality Advisors & Cornerstone Hospitality Work Together
AP Hospitality Advisors delivers
  • RICS-certified hospitality asset valuations
  • Operator selection & pre-opening support
  • Asset management & performance assessment
  • Sustainability audits & value-add repositioning
  • Five regional offices: Hong Kong, Beijing, Bangkok, Seoul, Shenzhen
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Cornerstone Hospitality delivers
  • Hospitality Executive Search : placing GMs, COOs, CCOs, CFOs and Board-level talent
  • Leadership Development : ICF-accredited executive & team coaching
  • Career Transition : coaching and outplacement for senior hospitality leaders
  • Executive Assessment : capability and behavioural assessment for leadership selection
Together: the right leader, placed into the right operating system, working on the right asset, backed by the right capital , designed deliberately rather than left to chance.

What This Means for Cornerstone Clients

  • Executive Search. For an owner running a parallel search for a new GM, CEO or COO and an asset-level repositioning study, the combined Cornerstone + AP Hospitality engagement covers leadership and asset diligence in the same conversation — saving time, sharpening the brief, and keeping owner-side decisions internally consistent.
  • Leadership Development. For hospitality leaders transitioning into asset-heavy or owner-representative roles, AP Hospitality Advisors’ real-estate & finance perspective accelerates commercial fluency on the institutional questions — valuations, RICS-grade reporting, capital partner expectations.
  • Career Transition. Senior operators moving into owner-side, asset-management or advisory roles benefit from exposure to a RICS-grade firm operating at the intersection of operations and real estate. AP Hospitality Advisors’ engagement model is an organic next-step destination for several executive career arcs Cornerstone supports.
  • Executive Assessment. Asset-level due diligence and leadership-level due diligence are most powerful when run in parallel. Cornerstone’s assessment of the leader complements AP Hospitality Advisors’ assessment of the asset — giving owners and boards a fully-rounded view of the decision they are about to make.

Two Firms, One Decision-Making Loop

The owners and investors Cornerstone Hospitality serves do not separate the leadership decision from the asset decision — they happen in the same boardroom, often in the same week. AP Hospitality Advisors and Cornerstone Hospitality together give that boardroom a coordinated, RICS-grade view of both sides of the decision.

Get in Touch

To explore how Cornerstone Hospitality and AP Hospitality Advisors can support a leadership decision, an asset acquisition, an operator-selection process or a repositioning mandate — particularly across Asia-Pacific — please contact us. The full Cornerstone partner network is available on our Partners & Affiliations page.